L’Oréal Elvive Colour Protect Purple Shampoo 200ml is your secret weapon against unwanted yellow and orange tones. This professional-grade formula neutralizes brassiness while cleansing, leaving blonde, silver, and highlighted hair looking salon-fresh with cool, vibrant tones.
Why It Works:
- Purple Pigments – Counteracts warm tones for cooler, brighter blonde
- Colour Protection – Shields hair colour from fading and dullness
- Gentle Cleansing – Removes buildup without stripping or damaging hair
- Instant Results – Visible tone correction from the first wash
- Compact 200ml Size – Perfect for targeted weekly treatments
Perfect for blonde, bleached, silver, grey, or highlighted hair that needs toning between salon visits. Maintains that freshly-colored look while keeping hair soft and manageable.
How to Use: Apply to wet hair, massage into a lather, and leave for 2-5 minutes depending on desired intensity. Rinse thoroughly. Use 1-2 times per week or as needed to maintain your ideal tone. For best results, follow with L’Oréal Elvive Colour Protect Conditioner.
Say goodbye to brassy. Hello, beautiful blonde.



