The iconic, game-changing liquid matte lipstick that started a beauty revolution—now better than ever! Get bold, velvety color with one swipe that lasts up to 8 hours without compromise.
Key Features:
- Shade: Trendsetter – A gorgeous, universally flattering shade perfect for everyday glam
- One-Swipe Full Coverage – Ultra-pigmented formula delivers maximum color payoff in a single application
- Transfer-Proof & Mask-Proof – Flake-free, streak-free, smudge-free formula that stays put through eating, drinking, and mask-wearing
- Ultra-Comfortable Wear – Weightless, velvety texture that dries down to a buttery, suede-matte finish with zero stickiness
- 8-Hour Long-Wearing – All-day wear without touch-ups, fading, or feathering
- Vegan & Cruelty-Free – Now reformulated with a vegan-friendly formula
- Lip L.O.V.E. Complex™ – Infused with Lycopene, Olive Oil, Vitamins A and E, and Essential Fatty Acids to keep lips visibly supple and hydrated throughout the day
- Non-Drying Formula – Moisturizing ingredients prevent the dryness often associated with matte lipsticks
Why You’ll Love It: Created by celebrity makeup artist and beauty mogul Huda Kattan, this cult-favorite lipstick delivers on every promise. The revolutionary formula is vibrant AF while feeling like you’re wearing nothing at all. It glides on smoothly, sets in approximately 30 seconds, and intensifies to an opaque, flawless finish that lasts all day without compromising comfort.
How To Use: For maximum impact, line lips using Huda Beauty Lip Contour 2.0 and fade towards the center. Apply a thin, one-swipe layer of Liquid Matte to fill in the rest. Allow approximately 30 seconds for color to set and intensify to an opaque finish.
Huda Hack: For a lifted, fuller-looking pout, slightly overline with lip liner and draw straight across the cupid’s bow and center of the bottom lip, then connect to the corners following your natural lip shape.
Perfect For:
- All-day wear that actually lasts
- Special events and photoshoots
- Anyone who wants bold color without reapplication
- Those seeking a comfortable matte finish
From Huda Kattan’s blog to global beauty empire—this is the lipstick that changed the game!








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