Experience the sophistication of professional-grade color with L’Oréal Préférence Permanent Hair Dye in Refined Brown (4.013). Specially crafted for a rich, cool-toned brunette with subtle ashy undertones, this shade delivers a refined, polished look that turns heads for all the right reasons.
Powered by L’Oréal’s advanced Pro-Keratine complex, Préférence goes beyond ordinary color — it actively strengthens and protects your hair throughout the coloring process. The result is intense, fade-resistant color with a brilliant shine that lasts up to 8 weeks.
Why you’ll love it:
- Permanent, long-lasting color – up to 8 weeks of fade-resistant vibrancy
- Pro-Keratine complex – strengthens hair while it colors
- Full gray coverage – flawless, even results every time
- Luminous shine – visibly healthy, glossy finish
- Iconic Paris-inspired shade – sophisticated, multidimensional brown
With its cool, ashy brown depth, Refined Brown 4.013 is the perfect choice for those who want a bold yet elegant brunette that feels as luxurious as it looks.
Because you’re worth it.



