Some shades are nice. Take The 1 is a statement. This warm, confident nude-pink is the shade you reach for when you want your lips to look effortlessly put-together — from the morning commute to after-hours drinks.
The formula that changes everything. Powered by a Hyaluronic Acid serum core, this isn’t your average matte lipstick. It wears like a serum, feels like nothing, and delivers up to 8 hours of deep hydration — so your lips stay smooth, plump, and comfortable all day long.
005 Take The 1 — Why this shade? A universally flattering warm nude with rosy undertones. Pairs beautifully with every skin tone, every look, every occasion. Subtle enough for the office. Bold enough to stand alone.
The highlights:
- 💄 Rich matte finish — no shine, no compromise
- 💧 Hyaluronic Acid for 8-hour moisture
- 👄 One swipe, full coverage
- ✨ Warm nude-pink — universally flattering
- 🕐 Lightweight, comfortable wear all day
Wear it with: A fresh face and bold brows, a classic smoky eye, or your everyday look when you want your lips to do the talking.
Take the lead. Take the look. Take The 1.








