What It Is
A sulfate- and paraben-free hydrating shampoo infused with cold-pressed Moroccan argan oil and enriched with panthenol. It features LipiPro Shield™ technology to help protect hair’s natural lipids and proteins while gently cleansing.
Benefits & Claims
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Intense hydration & repair: The argan oil helps moisturize, improve elasticity, and smooth dry or brittle hair .
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Enhanced shine & softness: Delivers a silky, manageable finish with a pleasant citrus-floral-woody scent .
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Gentle, everyday use: Mild surfactants allow frequent use without stripping natural oils .
Key Ingredients
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Sodium C14‑16 Olefin Sulfonate + Cocamidopropyl Betaine – gentle cleansing agents
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Argania Spinosa Kernel Oil – rich in omega‑6 and vitamin E for protection and hydration
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Panthenol – hydrates and promotes smooth, elastic hair
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PEG‑7 Amodimethicone + polyquaterniums – add shine and manageability
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Preservatives: Sodium benzoate, diazolidinyl urea, iodopropynyl butylcarbamate (formaldehyde-releasing preservative risks noted) .
User & Safety Concerns
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Formaldehyde-donor preservative (DMDM hydantoin): Allegations of hair loss and scalp irritation led to class action lawsuits .
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Reported hair shedding: Users describe increased hair fall and dryness, attributing to the preservative .
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Formula change complaints: Many users noted formula updates (post-2022) with altered scent, texture, and performance .
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Effectiveness questioned: Critics argue the argan oil claim is more marketing than meaningful benefit .
Who It’s For
Recommended for:
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Dry, damaged, or dull hair seeking hydration, softness, and shine.
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Users wanting a fragrant, gentle formula for regular use.
Use with caution if you:
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Have a sensitive scalp, hair shedding, or formaldehyde allergy.
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Have fine or oily hair, as heavier texture and silicones may weigh it down.
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Rely on your curls—post-reformulation, many have noted flattened styles.
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